Thanks to P-P-C search engine marketing, sellers can reach prospective buyers with speed and precision that wasn't imaginable a few years ago.
Daily, millions of buyers worldwide go to a search engine (Google, Yahoo, Overture etc.), type in a keyword or two (car loan, boat, shoes etc.) and receive search results along
with corresponding ads. When a surfer clicks on one of these ads, the search engine profits and hopefully, so too does the advertiser as a qualified lead is referred to their website.
But not all who are purchasing P-P-C ads are smiling. Enter Click Fraud. While suspicion that click fraud is prevalent is gaining speed, according to the Wall Street Journal it is alleged that defendants Google, Yahoo, America Online, Ask Jeeves, Lycos, LookSmart, FindWhat and other key search engine ad vendors willfully allowed click fraud to defraud P-P-C marketers. These allegations are serious in that the defendants are not only accused of allowing click fraud to occur, they are also accused of conspiring together to perpetrate it. The plaintiffs, Lane's Gifts and Collectibles, in conjunction with other online P-P-C search engine marketers are in hot pursuit of money’s they claim have been embezzled by fraudulent clicks.
While most search engine ad vendors say that they engage detection and filtering techniques, advanced monitoring techniques and human expertise to protect advertisers, unfortunately, they are provided by the same people who are selling the ads!
A new solution to click fraud launched just two weeks ago is already saving P-P-C advertisers thousands in refunds.
Here’s a snippet of a testimony received by Click Sentinel.
“After testing your system out for one day and sending about 1000 Adword clicks through it, I was shocked at the amount of click fraud occurring that wasn't being caught . . .
. . . Anyways to make a long story short . . . about four hours after my conversation, she called me back and said that they had investigated and found that yes there was some unusual activity in my account and that I would be receiving a credit. When asked how much . . . With hesitation she said, a couple of thousand dollars.
A couple of thousand dollars!!!!! My next question was how long of a period did you audit this? She wouldn't give me an answer . . . I'm guessing it is just for this month because I've noticed some VERY strange things going on with my conversion rates . . .
. . . I'll be running ALL my Adwords traffic through your system in the future.
Anyways.... Just wanted to say THANK YOU!”
While www.clicksentinel.com will not reveal the name nor the specific amount that was refunded to protect future campaigns for their user, evidently, Google provides refunds when becoming aware that click fraud has occurred.
Click Sentinel is a product of Zed Seven Pty Ltd. An advanced Internet solutions company that is passionate about assisting web marketers to achieve niche market success.
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