Introduction
This databook provides key data and information on the personal hygiene market covering 17 countries in Western Europe. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share.
Scope
*Contains information on three categories: deodorants, soap and bath & shower products
*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
*Category level company and brand share as well as distribution share information for 2007 and 2008
*Review of the top two companies within the personal hygiene market, including company overview, key facts and business description
Highlights
The market for personal hygiene in Western Europe increased at a compound annual growth rate of 2.4% between 2003 and 2008.
The deodorants category led the personal hygiene market in Western Europe, accounting for a share of 42.3%.
The leading players in the Western European personal hygiene market include Unilever,Beiersdorf AG and Sara Lee Corporation
Reasons to Purchase
*Develop business strategies by understanding the quantitative trends within the personal hygiene market in Western Europe
*Design effective marketing and sales strategies by identifying key market categories and segments
*Identify key players within the market to plan lucrative M&A, partnerships and agreements
For more information, please visit :
http://www.aarkstore.com/reports/Personal-Hygiene-in-Western-Europe-to-2013-33400.html |
