Source: > 04 November 2009 (E-Business)
|
Consumer trends in the UK mortgage market By Bharatbook.com |
 |
| Bharatbook.com included a new report on "Consumer trends in the UK mortgage market" into its market report catalogue for reselling. |
The financial crisis has significantly changed consumer behavioral patterns within the mortgage market. In the short run, borrowers are taking into account more qualitative factors such as a lenders reputation and stability. Mortgage providers need to take note of this and change their marketing messages in order to appeal to recessionary consumers.
Scope of this research
* Uses Datamonitor's Consumer Megatrends Framework to assess customer needs during this uncertain era.
* Analyses how existing messages and products need to be modified in line with changing consumer trends.
* Provides Datamonitor's latest house price forecasts for the UK market.
* Highlights examples of innovative mortgage product offerings from both domestic and foreign markets
Research and analysis highlights
The most important consumer trend is that of financial safety consumers are worried about the future and they need a safe and dependable lender who can help eliminate any future concerns for a borrower taking out a mortgage product.
The growth in popularity of the direct sector has placed a greater emphasis on large lenders who can take a significant share of the market if they fully appeal to the consumer Megatrends.
Consumers are progressively looking for mortgage products that suit their individual needs and since many mortgage offers have been withdrawn from the market this trend is becoming more important.
Key reasons to purchase this research
* Provides topical insight into the mind of recessionary consumers.
* Offers a greater understanding of how to target customers despite the weakened state of the market.
* Gives an analysis of how some of the major lenders have responded to the changing economic conditions.
To know more and to buy a copy of your report feel free to visit : http://www.bharatbook.com/Market-Research-Reports/Consumer-trends-in-the-UK-mortgage-market.html
Or
Contact us at :
Bharat Book Bureau
Tel: +91 22 27578668
Fax: +91 22 27579131
Email: info@bharatbook.com
Website: www.bharatbook.com
Blog: http://bharatbookresearch.blogspot.com
Follow us on twitter: http://twitter.com/3bbharatbook |
| Visit |
